Don’t Be Fooled Easily

photo from Ged Carroll

photo from Ged Carroll

Companies who prey on consumers succeed because of one very important principle: they’re selling something that you would want to believe in.

Wouldn’t it be nice if that latest machine (ehem–ButterflyAbs) you saw in the store can actually let you lose a hundred pounds without diet or exercise? Wouldn’t it be nice if you could really earn untold amounts of money just by inviting your friends to join some network?


The key to seeing through such ploys is simple. There’s always a catch. Look for it.

That model only lost 100 lbs because she actually ate well. It could be that she didn’t lose that fat at all: It was just Photoshop. If all it took to get abs was to attach a vibrating mini-machine to your belly, everyone would have abs. No developed nation could possibly be obese.

That “easy” money they promised you was probably obtained illegally. They could have earned all the money to be earned; you’re going to be left in the dust. Think about it. Money doesn’t come from trees. Again, if it were that easy, everyone would be doing it.

Get-rich-fast, lose-weight-now, be-fit-in-with-this-machine schemes usually don’t work. But they do, sometimes, and it would be good to spot an opportunity like that. This is why you have to be discerning. Research. Look for the loopholes. Being discerning isn’t something you can outsource.

It pays to be a smart consumer, literally. Just think of the savings! You know what they say, if it’s too good to be true..


It’s easy to fall for these traps. Do you know anyone who has? Share it with me, I’d love to hear the story. There’s a lesson to be learned in every mistake.


‘Till next time,




P.S. You may be wondering about the lack of a Friday post last week, since my posting schedule is every Tuesday and Friday. This was supposed to be the Friday post. For some reason, it did not get published, although I was sure I published it. By the time I realized, it was too late, it’s almost Tuesday again.

I’ll be sure to double-check next time. Thanks for keeping up with me. 🙂


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